Horst Schulze

Founder of Ritz-Carlton Hotels and Capella Hotel Group | Instructor
Horst Schulze as the founding president and COO of Ritz-Carlton established a new standard of excellence in his industry. It was under his leadership that The Ritz-Carlton Hotel Company was awarded the prestigious Malcolm Baldrige National Quality Award- twice.  Horst Schulze developed the nine powerful words that sum up exactly how every employee of the Ritz-Carlton is to treat their guests and fellow employees: “We’re ladies and gentlemen serving ladies and gentlemen,” which led to the gracious acknowledgment of “My Pleasure.”