HEROiC Exchange: Vision’s Three Missteps (November 13, 2020)

Another HEROiC Exchange from The Excellence Wins Series with Horst Schulze



An Engaging Shared Vision

Horst Schulze, the co-founder of the Ritz-Carlton, shares how to lead with a HEROiC vision towards a shared objective, and the art and science of developing a vision of excellence to engage all levels of an organization.  Coming from his award-winning book EXCELLENCE Wins, Horst expands on this notion with Roger Gardner, an executive leader with 40 years of experience in college athletics marketing, who nurtured seeds in the C-Suite to grow a thriving culture.  This unique virtual learning platform is unlike any Zoom call you’ve had.

For greater interaction during the 30 minutes of Q&A, the course is LIMITED to 24.


Horst Schulze

Founder of Ritz-Carlton Hotels and Capella Hotel Group | Instructor
Horst Schulze as the founding president and COO of Ritz-Carlton established a new standard of excellence in his industry. It was under his leadership that The Ritz Carlton Hotel Company was awarded the prestigious Malcolm Baldrige National Quality Award- twice.  Horst Schulze developed the nine powerful words that sum up exactly how every employee of the Ritz-Carlton is to treat their guests and fellow employees: “We’re ladies and gentlemen serving ladies and gentlemen,” which led to the gracious acknowledgment of “My Pleasure.”

roger_gardner_bioRoger Gardner

Instructor, Subject Matter Expert-Culture
Founding Member at CREATiON Management Companies & Practice Partner at Safe Harbor Consulting.  Gardner is a transformational leadership coach with 40 years of executive experience in college athletics marketing.   Gardner is a graduate of Stanford University’s Graduate School of Business and Georgetown University’s certification programs in Transformational Coaching and Facilitation.

Event Details

DATE:    November 13, 2020 10:00 am - 11:15 pm EST (UTC-5)

FORMAT:     A 45-minute interview with two experienced culture creators and a 30-minute Q&A with participants.


Horst Schulze, a legend and leader in the world of hospitality, was one of the founding members of The Ritz Carlton Hotel Company and author of EXCELLENCE Wins.

Roger Gardner, an executive leader with 40 years of experience in college athletics marketing has nurtured seeds in the C-Suite to grow a thriving culture.


  • Corporate executives, including C-level, vice-president or director level
  • High-potential candidates identified and sponsored by senior leadership
  • Senior public officials at the national, state, and local level, Nonprofit and NGO leaders

CLASS SIZE:    Limited to 24 for greater interaction between participants and faculty

PROGRAM FEE:     $525

Date: November 13, 2020

Start time: 10:00 a.m. EST

End time: 11:15 p.m. EST

Email: info@thecreationcompanies.com